A Senior Content Strategist at Trekk partners closely with our Client Services, Creative, and Technical teams to define each client’s target audiences and develop content strategies that drive awareness, engagement, and conversion.

This role owns the content lifecycle — from research and planning to creation, deployment, optimization, and reporting. The ideal candidate is equal parts strategist and storyteller: someone who can connect content decisions to business outcomes, stay ahead of emerging trends like Answer Engine Optimization (AEO) and AI-driven search, and inspire both clients and teammates through data-backed creativity.

Key Responsibilities

Strategy & Planning

Partner with Client Services to understand and articulate client objectives, target audiences, and success metrics.

Develop detailed buyer personas and map the customer journey and lifecycle stages.

Conduct content audits and performance analyses, establishing baseline metrics and identifying opportunities for improvement.

Recommend full-funnel content strategies aligned with client goals and collaborate with internal teams to integrate creative, technical, and automation components.

Create client-specific editorial style guides and systems that enable efficient, scalable content reuse.

Architect systems that support strategic content reuse across platforms and channels.

Develop and maintain editorial calendars and proactively manage deadlines across teams.

Creation & Deployment

Research high-intent, question-based search opportunities relevant to client personas and interview client subject matter experts as needed.

Write, edit, publish, and manage high-impact content across digital and print channels, including:

- Blog posts and articles

- Email newsletters

- Lead-nurturing email sequences

- Website copy 

- Digital or print ad copy

- Inbound campaign components like landing pages and forms

- Direct mail copy

- White papers

- Video scripts

- Microcopy for augmented reality and virtual reality experiences

- Brand guidelines 

- Case studies

- Webinar deck content 

Collaborate with Creative and Technical teams to ensure content is visually and technically optimized for each platform (Drupal, WordPress, HubSpot, etc.).

Structure content to earn visibility in traditional search, answer engines, AI-driven search results, featured snippets, and voice assistants.

Collaborate with SEO and Technical teams to implement schema markup (FAQPage, HowTo, Product) and ensure crawlability.

Track SEO and AEO metrics (impressions, clicks, citations, zero-click performance, voice search visibility) and incorporate findings into overall strategy.

Ensure all content adheres to brand voice, SEO/AEO standards, accessibility best practices, and campaign goals.

Optimization & Analytics

Define and track KPIs for engagement, conversion, and ROI using tools such as HubSpot, GA4, and Looker Studio.

Use A/B testing, performance analytics, and content decay analysis to continuously refine strategies.

Report insights and recommend optimizations to clients and internal stakeholders.

Stay current on industry trends, search algorithm updates, and emerging content technologies and educate colleagues and clients as needed.

Collaboration & Thought Leadership

Support Trekk’s business development by contributing to proposals, client workshops, and agency thought leadership initiatives.

Create internal content for Trekk’s brand — including blog posts, case studies, and social media — that showcases our expertise.

Required Qualifications

7-10 years of experience in content strategy, copywriting, or digital marketing.

Exceptionally strong writing and editing skills.

Proven ability to plan, create, and measure integrated content campaigns across multiple channels.

Familiarity with SEO, AEO, and structured data concepts.

Data-driven mindset with comfort interpreting analytics and tying metrics to business goals.

Excellent task management and communication skills.

Preferred Qualifications

Experience in B2B, manufacturing, or print/packaging sectors.

Experience with HubSpot, WordPress, or other CMS platforms.

Agency experience.

Knowledge of HTML/CSS, GA4, or keyword research tools (Semrush, Ahrefs, etc.).

Understanding of accessibility, UX writing, and omnichannel storytelling.

Key Competencies

Strategic thinker and clear communicator

Resourceful and resilient problem solver

Proactive self-starter

Collaborative and team-oriented 

Results-driven with an eye for innovation

Explorer mindset — curious, adaptable, and always learning